Digital Printing Packaging Market Trends

The growing consumer preference for personalized and visually appealing packaging is a major driver in the global digital printing packaging market growth. This is increasing the implementation of digital printing applications for short run and on demand packages by brands due to the growing use of variable data printing to apply personalized designs and better interaction between the customer and the products. 

High-definition branded packaging, preferred by online retailers for their customers, is another filling gap, while providing quick and flexible supply of digitally printed packages was a major factor for infusing life into the fragmented market of digital printing packaging. Digital printing meets an ever diverse and dynamic market of fast-paced consumer needs, while in turn, high-value branded packaging maximizes customer experiences in online retailers. 

Digital printing technology’s limitations in handling large-scale production efficiently act as a significant restraint. In contrast to conventional forms of printing, digital printing is often less cost-efficient for huge volume packaging needs and can be slower, which makes it unattractive to industries that require mass production such as food and beverage industries or industrial goods. 

The non-biodegradable inks and materials used in digital printing raise environment-related issues at markets that have stringent sustainability standards. Consumers or governments often require eco-products, compelling companies to invest in expensive research and development for sustainable alternatives, thus restraining the growth and wide-scale adoption of the market in cost-sensitive regions.