USD 41.3 billion
Cookies Market Size, Share, and Growth Analysis
Cookies Market By Type (Bar, Molded), By Sugar Concentration (Sugar Free, Added Sugars), By Distribution Channel (Offline, Online), By Packaging (Rigid, Flexible), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2366 |
Region:
Global |
Published Date: January, 2025
Pages:
165
|Tables:
128
|Figures:
77
Format -
Cookies Market Insights
Cookies Market size was valued at USD 41.3 billion in 2023 and is poised to grow from USD 43.32 billion in 2024 to USD 63.52 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).
A cookie is a little, biscuit-shaped baked good that contains a variety of components, including flour, sugar, nuts, raisins, cashews, and oil, which is eaten as a snack. Cookies are a good source of vitamins, minerals, lipids, and other nutrients. The market offers a vast variety of cookie flavors and shapes.
Cookies are a popular snack all over the world because they include essential nutritional elements such as lipids, vitamins, minerals, and other nutrients. The global cookies market is expected to expand due to the development of new cookie styles and designs, as well as appealing cookie packaging by various manufacturers. The variety of cookie flavors—including oat, raisins, almonds, and chocolate -has increased consumer demand for cookies. People now prefer to eat cookies as snacks due to their growing health benefits. All these factors together contribute to the increasing expansion of the global cookies market over the forecast period.
US Cookies Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
4.9% CAGR
Global Cookies Market 2022-2028 ($ Bn)
Country Share for Europe Region- 2021 (%)
To get more reports on the above market click here to Buy The Report
Cookies Market Segments Analysis
Global Cookies Market is segmented by Type, Sugar Concentration, Distribution Channel, Packaging and region. Based on Type, the market is segmented into Bar, Molded, Rolled, Drop and Others. Based on Sugar Concentration, the market is segmented into Sugar Free, Added Sugars. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Packaging, the market is segmented into Rigid, Flexible and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Cookies Market Analysis by Product Type
On the basis of product type, the bar cookies segment is currently dominating the global cookies market. The primary reason propelling the industry is the growing consumer acceptance of these products as a result of their numerous health advantages, including bettering blood circulation and heart health. Additionally, drop cookies are projected to rise in popularity and demand, and generate high market revenue over the forecast period. It is anticipated that new product introductions in this market sector by businesses like Dunkin' Donuts and Oreo through online channels and supermarkets would create growth opportunities.
On the other hand, sandwich cookies are predicted to account for the majority of the global cookie industry, due to the various nutritional benefits of its contents, which include ice cream, lemon curd, buttercream, chocolate, ganache, and jam, over the forecast period.
Cookies Market Analysis by Distribution Channel
On the basis of distribution channel, the offline retail segment currently dominates the global cookies market. The industry is expected to be driven by the increasing prominence of supermarkets and convenience stores as significant selling channels in developing economies such as China and India. Given that consumers may choose from a wide selection of cookies from various brands in a single store, the specialty stores segment is also projected to account for a significant portion of the global cookies market.
However, due to the growing global population of internet users, it is predicted that the category of online retail establishments would expand more quickly. Additionally, the continued development of smart phones with cutting-edge internet apps by manufacturers like Xiaomi, Oppo, Nokia, and Apple is expected to fuel the segment's growth in the years to come.
Global Cookies Market By Distribution Channel, 2021 (%)
To get detailed analysis on other segments, Request For Free Sample Report
Cookies Market Regional Insights
Based on the region, the European region currently dominates the global cookies market with respect to market share and it is predicted to have the highest share over the forecast period, due to the volume of confectionary items produced and exported to other nations. Approximately 2 million tonnes of the region's annual confectionery production are exported outside the European Union, according to Chocolate Biscuit and Confectionery of Europe (CAOBISCO). The demand for gluten-free cookies is also rising as concerns regarding lactose intolerance and other glutamic problems grow in developed European nations. Another significant driver of the region's increasing demand for cookies is the rise in per capita income, which has led to the increase in the purchasing capacity of consumers in that region. The market for cookies in the area is expected to develop as a result of all these factors.
However, it is anticipated that the North American area would have good expansion in the global cookie industry. Due to the rising worries about poor diet, obesity, and other health issues, an increasing number of Americans are choosing better eating options. This aspect has increased the market share of healthy cookies in the area, particularly in the United States. To increase their appeal among consumers, major businesses are introducing cookies made with natural components, such as whole grains, low-calorie sweeteners, and wheat.
Global Cookies Market By Geography, 2022-2028
- Largest
- Fastest
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Cookies Market Dynamics
Cookies Market Drivers
Growing number of tea and coffee establishments all across the globe
- A major factor in the expansion of the cookie market is the rise in the number of tea and coffee shops, which increases consumer demand for cookies. The Food and Agriculture Organization of the United Nations reports that the global tea sector has experienced tremendous expansion due to an increase in consumers worldwide. Along with this, the world population's rising standard of living also contributes to the expansion of the worldwide cookies market.
Cookies Market Restraints
- The growing demand for snacks other than cookies, such as chips, fruits, and many others, is the key factor impeding the expansion of the cookies market. The rising cost of raw materials, and hence the accompanying increase in the price of end products, is also predicted to hinder market expansion. The fact that many people with health difficulties and concerns prefer not to choose cookies is another factor limiting market expansion.
Request Free Customization of this report to help us to meet your business objectives.
Cookies Market Competitive Landscape
To keep up with regional competition, major cookie producers are depending on flavor, format, and packaging innovation. Market leaders like Mondelez International, Inc. have kept up their investments in product developments and brand development to maintain customer loyalty. The market in each region is defined by the existence of several local players and a very small number of large firms. Key firms are attempting to outdo rivals by launching and expanding new products, innovating existing products, and expanding their markets.
Companies use appealing packaging, large quantities, and merchandising tactics to get customers to buy cookies. Public relations, CSR initiatives, and online marketing are frequently used as marketing strategies by major companies in the cookies market to raise brand awareness and draw in customers. These businesses primarily advertise cookies as a healthy food and nutrient-dense food, which increases consumer demand for the cookies market.
Top Players in Cookies Market
- Mondelez International (US)
- Kellogg Co (US)
- Nestlé SA (Switzerland)
- PepsiCo Inc. (US)
- Campbell Soup Company (US)
- Parle Products Pvt. Ltd. (India)
- Britannia Industries Limited (India)
- ITC Limited (India)
- The Hershey Company (US)
- MARS Inc. (US)
- Griesson - de Beukelaer GmbH & Co. KG (Germany)
- Bahlsen GmbH & Co. KG (Germany)
- Dali Food Group Co. Ltd. (China)
- Haas Food Equipment GmbH (Austria)
- Danone S.A. (France)
- McKee Foods Corporation (US)
Cookies Market Recent Developments
- In January 2022, Mondelēz International, Inc. announced the acquisition of Chipita Global S.A., a leading company in the croissants and baked snacks category in the Central and Eastern European region.
- In August 2021, Mondelez International had partnered with MissFresh, an online platform, to debut OREO's new range of sugar-free sandwich cookies - Oreo Zero across China.
- In July 2021, Grupo Bimbo SAB de CV announced the acquisition of Emmy’s Organics, which is a producer of ultra-premium organic cookies.
Cookies Key Market Trends
- Increasing popularity and demand for healthy cookies: Due to the rise in chronic diseases, consumers worldwide are becoming more health conscious and gravitating toward gluten-free cookies. One of the main trends expected to propel the growth of the cookies market is the focus on the introduction of healthier oatmeal raisin cookies and snickerdoodles with natural flavors. In comparison to chocolate and chocolate chip cookies, oatmeal cookies are healthier. This is especially important for health-conscious customers who place a high value on products that fit their active lifestyle.
Cookies Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to the analysis, the global cookies market is currently led by countries in the European region, due to the volume of confectionary items produced in the region and exported to other nations. Along with this, the bar cookies segment is currently dominating the global cookies market, and it is projected to maintain its dominance over the forecast period, due to their numerous health advantages, including bettering blood circulation and heart health, among others.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 41.3 billion |
| Market size value in 2032 | USD 63.52 billion |
| Growth Rate | 4.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Cookies Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Cookies Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Cookies Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cookies Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cookies Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Cookies Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
USA (+1) 351-333-4748
