USD 85.4 billion
Connected TV Market Size, Share, and Growth Analysis
Connected TV Market By Screen Size (< 40 inches, 40-48 inches), By Technology (LCD, OLED), By Screen Type, By Resolution, By Operating System, By Connectivity Features, By Smart Features, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25E2166 |
Region:
Global |
Published Date: March, 2025
Pages:
192
|Tables:
94
|Figures:
71
Format -
Connected TV Market Insights
Connected TV Market size was valued at USD 85.4 billion in 2023 and is poised to grow from USD 92.23 billion in 2024 to USD 170.71 billion by 2032, growing at a CAGR of 8.0% during the forecast period (2025-2032).
The fast-growing over-the-top (OTT) streaming services like Netflix, Amazon Prime Video, Disney+, and YouTube are the key drivers in the connected TV market. There is a greater preference among customers for flexible and on-demand content as opposed to traditional broadcasting, and this factors the demand for smart TVs that come with hassle-free internet connectivity and high-definition streaming.
The global connected TV market is seeing explosive growth because of swift digitalization, the expansion of high-speed internet, and changing consumer preferences towards on-demand content. Connected TVs or smart TVs incorporate internet connectivity, where consumers can have access to streaming platforms, web browsing, social media, and gaming applications right from their TV sets. The transition from traditional cable and satellite TV to over-the-top (OTT) streaming services has greatly driven market growth, as customers increasingly prefer subscription-based, ad-supported, and personalized video content.
In addition, the development of display technologies like 4K, 8K, OLED, and QLED is improving viewing quality, and smart TVs are becoming increasingly desirable to consumers. Increased AI-based voice assistant penetration, including Amazon Alexa, Google Assistant, and Apple Siri, further enriches smart TV features, enhancing user experience through voice-controlled operation. Also pushing the uptake is the infusion of AI-driven suggestion, personal marketing, and in-real-time content analysis to lift user experience and drive adoption of connected TV devices. There is also emerging very strong demand underpinned by the uptake of Internet of Things (IoT) technology driving easy connect-and-play experiences from smart TV boxes to other connected home appliances.
Additionally, increased investment from manufacturers in partnerships with content providers, telecom companies, and streaming platforms is strengthening the ecosystem for smart TV content delivery. Emerging technologies like cloud gaming, social networking integration, and interactive commercials further define the connected TV future by turning it into a multi-tasking entertainment hub. Cybersecurity risks, huge upfront prices, and uneven distribution of internet networks across different geographies can restrain market growth, though. Nevertheless, ongoing technological advancements, increasing consumer knowledge, and competitive pricing will be anticipated to maintain the global connected TV market's upward path in the forthcoming years.
Key Market Attributes
Guggenheim analyst Michael Morris hypothesized, in December 2024, a possible The Trade Desk and Roku merger based on The Trade Desk's launch of Ventura, a new connected TV operating system. The theoretical merger would bring together The Trade Desk's sophisticated advertising technology with Roku's enormous streaming platform to form a more formidable competitor to industry giants Amazon and Alphabet. If achieved, this action would be able to hasten advancements in programmatic advertising, personalized content streaming, and ad-supported streaming models and transform the connected TV space considerably in the next 4-5 years. The speculation alone highlights the market’s rapid evolution and consolidation trends.
In August 2023, AppLovin Corporation expanded its presence in the connected TV market with the $430 million acquisition of Wurl, a company specializing in content distribution and monetization for smart TVs. This deal is AppLovin's strategic move beyond mobile advertising, bringing Wurl's technology to bring performance marketing to the connected TV realm. Through Wurl's large network, AppLovin seeks to revolutionize advertising strategy, deepen audience targeting, and maximize content monetization for publishers. Over the next 4-5 years, this move is expected to drive greater adoption of AI-powered, data-driven advertising models in connected TV, benefiting both advertisers and content providers.
In August 2023, LG Electronics unveiled the LG SIGNATURE OLED M (model 97M3), the world's first wireless OLED TV. Initially rolling out in South Korea, LG intends to expand this revolutionary technology to strategic markets, such as North America and Europe. The 97-inch screen has no conventional cables but uses an additional Zero Connect box to deliver video and audio signals wirelessly. This breakthrough has the potential to revolutionize home entertainment systems by providing unmatched flexibility and style. During the coming 10 years, these advances are likely to shape industry norms, compelling competitors to start making comparable wireless display technology.
In September 2024, Amazon announced plans to increase advertisements on its Prime Video platform starting the following year. Following an initial fear of subscriber outrage, Amazon saw no material decline in subscriptions since opening up to advertising eight months earlier. The move is designed to entice even more brands through the provision of extra ad slots and the unveiling of interactive, "shoppable" ads where viewers can connect with products on their screens themselves. With global ad reach around 200 million potential viewers a month, this move is all set to change the face of streaming. In the course of the next decade, the adoption of interactive advertising is expected to be a universal feature among streaming services, raising viewership interaction and opening new avenues of revenue.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
OLED
Fastest Growth
LCD
Growth Rate
8.0% CAGR
Global Connected TV Market ($ Bn)
Country Share by North America (%)
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Connected TV Market Segments Analysis
Global Connected TV Market is segmented by Screen Size, Technology, Screen Type, Resolution, Operating System, Connectivity Features, Smart Features, Distribution Channel, End-Use and region. Based on Screen Size, the market is segmented into < 40 inches, 40-48 inches, 48-55 inches and > 55 inches. Based on Technology, the market is segmented into LCD, OLED and QLED. Based on Screen Type, the market is segmented into Flat and Curved. Based on Resolution, the market is segmented into HD, Full HD, 4K and 8K. Based on Operating System, the market is segmented into Android TV, Tizen OS, webOS, Fire TV OS and Roku OS. Based on Connectivity Features, the market is segmented into Wi-Fi, Bluetooth, Ethernet, HDMI and USB. Based on Smart Features, the market is segmented into Voice Control, Gesture Control, Content Streaming, Gaming and Smart Home Integration. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End-Use, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Panel Type
As per categorization by panel type, the market is classified as LCD, OLED, and QLED. Among these, OLED earned the largest share and continues to hold the dominant global connected TV market share. OLED technology is transforming the global connected TV market with its high-quality display, blacks, and power efficiency. Major brands like LG, Sony, and Samsung are advancing OLED innovation with wireless OLED TVs, flexible panels, and AI-enhanced displays. OLED dominates due to its self-emissive pixels, which provide unmatched contrast, vibrant colors, and ultra-thin designs. As consumer demand for premium, immersive viewing experiences grows, OLED remains the top choice for high-end smart TVs, shaping the market’s future.
LCD panel technology is set to be the fastest-growing segment in the global connected TV market due to its cost-effectiveness, scalability, and continuous advancements. As Mini-LED and QLED technologies emerged, LCDs are now providing better contrast, brightness, and energy efficiency at competitive levels compared to OLEDs while being affordable. Original equipment manufacturers such as Samsung, TCL, and Hisense are aggressively pushing high-resolution 4K and 8K LCD smart TVs at reasonable price points for consumers. Moreover, the prevalence of ad-supported streaming platforms and smart TV integration is fueling demand for low-cost, high-performance LCD TVs, which guarantees long-term market growth and affordability.
Analysis by Connectivity Features
Wi-Fi connectivity is a core innovation in the global connected TV market, enabling seamless streaming, smart home integration, and interactive entertainment. As Wi-Fi 6 and 6E take off, smart TVs are now supporting quicker speeds, less latency, and improved multi-device connectivity, facilitating improved 4K/8K streaming and cloud gaming. Samsung, LG, and Sony incorporate AI-driven Wi-Fi optimization to ensure smoother performance. Wi-Fi is the clear winner with its wire-free installation, wide compatibility, and growing use in smart homes, rendering Ethernet obsolete. As IoT ecosystems and streaming grow, Wi-Fi smart TVs will keep fueling market expansion and consumer convenience.
Ethernet connectivity is poised to be the fastest-growing feature in the global connected TV market due to its superior stability, high-speed data transfer, and low latency compared to Wi-Fi. With the advent of Wi-Fi 6 and 6E, smart TVs today provide faster speeds, reduced latency, and improved multi-device connectivity, which boosts 4K/8K streaming and cloud gaming. Major brands like Sony, Samsung, and LG are enhancing Gigabit Ethernet ports to support data-intensive content. As more consumers demand uninterrupted, high-quality streaming experiences, especially in smart homes and gaming setups, Ethernet’s reliability and security advantages will drive its rapid adoption in next generation connected TVs worldwide.
Global Connected TV Market By Panel Type (%)
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Connected TV Market Regional Insights
New America is at the forefront of the global connected TV market with high smart TV penetration, robust broadband infrastructure, and a thriving streaming sector. The U.S. and Canada are powering innovation through AI-driven content, ad-supported models for streaming, and next-generation display technologies to ensure continued leadership in the market in the region.
The U.S. leads the way due to its mass consumer base, robust streaming platform (Netflix, Hulu, Amazon Prime), and fast-paced advancements in AI-driven content suggestions. With growing support for ad-sponsored streaming and the next-generation of display innovations, the U.S. continues to drive the connected TV market, setting the stage for its future worldwide direction.
Europe is the region with the most rapid growth in the global connected TV market on account of accelerating smart TV penetration, robust 5G rollout, and heightened demand for ad-supported streaming services. Germany, the UK, and France are driving innovation through sophisticated display technology, AI content, and digital transformation support by regulatory frameworks.
Germany dominates Europe’s connected TV market due to strong consumer demand for smart home integration, advanced broadband infrastructure, and a thriving streaming ecosystem. With major players like Samsung, LG, and local broadcasters investing in digital platforms, Germany is driving the region’s rapid adoption of smart, AI-powered, and high-resolution connected TVs.
Asia-Pacific is a growing region in the global connected TV market due to fast-paced urbanization, rising disposable incomes, and large-scale adaptation of smart home technologies. China, India, and Japan are spearheading with low-cost smart TVs, 5G rollout, and AI-driven streaming platforms. The growth is also being driven by heightened OTT platform penetration and official support for digital infrastructure, and hence Asia-Pacific is a high-growth marketplace for connected TV innovations.
The Middle East & Africa is experiencing steady growth in the connected TV market, driven by rising internet penetration, increasing smartphone connectivity, and growing demand for digital entertainment. Countries such as Saudi Arabia, the UAE, and South Africa are spearheading smart city projects, 5G rollouts, and higher adoption of OTT platforms. With streaming services and cheap smart TVs taking off, the region is poised to become an important emerging market for connected TVs.
South America is experiencing robust connected TV market growth driven by increasing digital adoption, enhanced broadband infrastructure, and growing demand for streaming content. Nations such as Brazil, Argentina, and Colombia are at the forefront with value-smart TV offerings, OTT platform growth, and digital transformation government policies. With internet penetration and mobile connectivity set to grow further, South America will be a vital connected TV adoption and innovation market in the years to come.
Global Connected TV Market By Geography
- Largest
- Fastest
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Connected TV Market Dynamics
Connected TV Market Drivers
Increasing Adoption of Streaming Services
- The sudden growth of OTT services such as Netflix, Disney+, and Amazon Prime is a key driver of the global connected TV market growth. Customers are abandoning traditional cable to move toward ad-supported, subscription-based, and on-demand streaming, making requirements for built-in Wi-Fi in smart TVs, high-resolution panels, and harmonious content aggregation.
Advancements in Display Technologies
- Technological advancements in OLED, QLED, Mini-LED, and Micro-LED are driving the connected TV industry. People need better picture quality, power efficiency, and an immersive viewing experience, compelling makers to improve AI-driven upscaling, 8K resolution, and increased refresh rates, thereby making connected TVs the go-to option for gaming and home entertainment enthusiasts across the globe.
Connected TV Market Restraints
Limited Internet Connectivity in Developing Regions
- The global connected TV market is challenged in markets where there is inadequate internet infrastructure to support high-quality streaming and cloud-based services. Broadband availability and data costs are irregular in most developing markets, inhibiting adoption of high-end smart TV features such as 4K/8K streaming and cloud gaming.
Fragmentation in Smart TV Operating Systems
- The market is disadvantaged by fragmentation across various smart TV operating systems such as Android TV, Tizen, Roku, and webOS, resulting in app and service compatibility problems. This non-standardization poses difficulties for developers and consumers and impacts the user experience, as well as constraining seamless integration among smart home ecosystems.
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Connected TV Market Competitive Landscape
The global connected TV market is intensely competitive, and top players concentrate on innovation, AI-based features, and high-end display technology. The prominent players are Samsung, LG, Sony, TCL, and Hisense, who are selling OLED, QLED, and 8K TVs with high-end smart features. Other streaming titans such as Amazon (Fire TV), Google (Android TV), and Roku are also influencing competition. Strategic collaborations, content bundling, and AI-driven user experiences are some of the main drivers determining the future development of this market.
Top Player’s Company Profiles
- Samsung Electronics (South Korea)
- LG Electronics (South Korea)
- Sony Corporation (Japan)
- TCL Technology (China)
- Hisense Group (China)
- Panasonic Corporation (Japan)
- Sharp Corporation (Japan)
- Roku, Inc. (USA)
- Amazon Fire TV (USA)
- Google Chromecast (USA)
- Apple TV (USA)
- Philips (TP Vision) (Netherlands)
- Skyworth Digital Holdings Ltd. (China)
- Haier Group Corporation (China)
- JVC Kenwood Corporation (Japan)
- Sanyo Electric Co., Ltd. (Japan)
- Funai Electric Co., Ltd. (Japan)
- Vestel (Turkey)
- Xiaomi Corporation (China)
Recent Developments
- In October 2024, BBC, ITV, Channel 4, and Channel 5 partnered with Amazon to integrate their free streaming platform, Freely, into Amazon's Fire TV OS. This partnership enables UK audiences to watch live and on-demand TV without the need for an aerial, a big step towards internet-delivered TV services and adding to the streaming environment.
- In March 2024, NBCUniversal partnered with The Trade Desk to enable programmatic advertising for the Paris 2024 Summer Olympics broadcast. This action enables advertisers to buy ad placements in real time, bringing automation to live sporting advertising and increasing revenue possibilities, a major leap in connected TV advertising methods globally.
- In August 2023, Hisense expanded into the premium TV market with its first OLED television and an 8K television. These launches demonstrate Hisense's emphasis on premium display technology, riding the wave of increased demand for ultra-HD content and increasing its foothold in the world of connected TV as a competitive player against established rivals such as Samsung and LG.
Connected TV Key Market Trends
- Surge in Ad-Supported Streaming Services: Rising popularity of AVOD platforms is transforming the global connected TV market trends. Industry leaders such as Roku, Amazon, and YouTube are scaling up their ad-supported free content, which draws more viewers and advertisers. The trend is leading to increased ad revenues and forcing content providers to implement hybrid monetization strategies by blending subscription-based (SVOD) and ad-supported offerings to achieve maximum audience reach.
- Integration of AI and Voice Assistants: AI-powered features, such as voice assistants, tailored recommendations, and sophisticated picture improvement, are transforming smart TVs. Companies such as Samsung, Sony, and LG are integrating AI-powered upscaling and voice control through Alexa, Google Assistant, and Bixby, which is enhancing the user experience. These technologies are enhancing accessibility, content discovery, and automation, making connected TVs more user-friendly and driving consumer adoption worldwide.
Connected TV Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global connected TV industry is on a dynamic growth trajectory, fueled by the increasing adoption of streaming services, AI-driven smart features, and next-generation display technologies. The shift from conventional broadcasting to on-demand, personalized content continues to redefine consumer tastes, with technological advancements like OLED, AI-driven recommendations, and cloud gaming fueling market growth.
Furthermore, strategic acquisitions and investments like those of The Trade Desk with Roku reflect the quick consolidation in the industry. Although cybersecurity vulnerabilities and infrastructure inequalities present challenges, innovations in smart connectivity, interactive advertising, and IoT integration promise continued market evolution. With growth in regional markets in Asia-Pacific, Europe, and South America, the connected TV future looks to be even more innovative, richer in user experience, and universally accessible.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 85.4 billion |
| Market size value in 2032 | USD 170.71 billion |
| Growth Rate | 8.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Connected TV Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Connected TV Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Connected TV Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Connected TV Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Connected TV Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Connected TV Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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