USD 3.7 billion
Badminton Equipment and Products Market Size, Share, and Growth Analysis
Badminton Equipment and Products Market By Product (Apparel, Shoes), By End User (Professional Players, Amateur Players), By Distribution (Hypermarkets/Supermarkets, Specialty and Sports Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2034 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
65
|Figures:
79
Format -
Badminton Equipment and Products Market Insights
Global Badminton Equipment and Products Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 6.25 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).
A rise in badminton events at the national and international levels and government and corporate sponsorship of the sport are projected to support market growth. The numerous organisations, including Badminton World Federation (BWF), USA Badminton (USAB), and others, support the expansion of badminton sports' appeal on a global scale, opening up enormous market expansion prospects. For instance, in the United States, USAB is the acknowledged national governing body for the game of badminton. The organization's main objectives as the sport's national governing body are to develop and assist American athletes as well as encourage and promote greater involvement in badminton across the country.
US Badminton Equipment and Products Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Supermarket
Fastest Growth
Supermarket
Growth Rate
6.0% CAGR
Global Badminton Equipments and Product Market 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)
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Badminton Equipment and Products Market Segments Analysis
Global Badminton Equipment and Products Market is segmented by Product, End User, Distribution and region. Based on Product, the market is segmented into Apparel, Shoes, Racquets, Strings, Shuttlecocks and Accessories. Based on End User, the market is segmented into Professional Players, Amateur Players, and Leisure & Recreational. Based on Distribution, the market is segmented into Hypermarkets/Supermarkets, Specialty and Sports Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Badminton Equipment and Products Market Analysis by Product Outlook
In terms of products, the racquets sector dominated the market in 2022. The escalating demand for high-quality, material-based racquets and significant racquet innovation by industry participants further accelerated the market expansion. Also bolstering the market was the substantial import of racquets into the United States, the United Kingdom, Germany, and other advanced economies. In 2021, the United States, the United Kingdom, and Germany imported racquets worth approximately USD 36.7 million, 9.1 million, and 21.6 million, respectively, according to the International Trade Center.
At a CAGR of 5.9% from 2023 to 2030, the shoe segment is predicted to expand the fastest. The shift in player preference from traditional to badminton-specific shoes is key to increasing customer reach. Substantial prospects for market expansion are further created by manufacturers' important product launches and innovations. For instance, the POWER CUSHION AERUS Z badminton shoes were introduced by Yonex Yonex Co., LTD in October 2022. The AERUS series is a light series designed to offer quick footwork for those players who prefer to be light and alert.
Badminton Equipment and Products Market Analysis by Distribution Channels
The hypermarkets and supermarkets segment dominated the global market in 2022. One of the most popular distribution techniques is finding badminton equipment and accessories in stores that carry a variety of brands. Customers at these businesses can choose from a large selection of brands before making a purchase. Consumers prefer to purchase goods from physical stores, such as big-box stores and independent badminton equipment retailers. These stores swiftly adapt to the newest products on the market, which promotes greater sales, and prefer to offer customers exclusive discounts.
The fastest growing segment of the market is Online Retailers. Due to a bigger distribution network and increased product availability, the growing popularity of e-commerce platforms is projected to provide the market with significant growth opportunities. Those elements motivate producers to use online distribution channels to market their goods. One of the largest online merchants of badminton gear and supplies worldwide is Amazon.com, Inc., along with Dick sporting Goods, Badminton Warehouse, and others.
Global Badminton Equipments and Product Market Size By Distribution Channels 2022 (%)
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Badminton Equipment and Products Market Regional Insights
The Asia Pacific region dominated the badminton equipment and product market. One of the key aspects influencing the local market in this region has been the abundance of badminton players. The sport's enormous appeal in China, Japan, Indonesia, and other countries affected the vast majority of the badminton equipment and merchandise business. According to a poll by Pledge Sports, China has more than 100 million badminton players, followed by Japan and Indonesia with 4 million and 1 million players, respectively.
The North America market is the fastest growing in global badminton equipment and product market. Due to the large number of badminton players who favour gear and items with distinctive qualities and brand value, product demand has been rising. The market is also expanding as a result of the U.S.'s increasing badminton product imports. According to the International Trade Centre, the United States imported badminton racquets worth about USD 19.3 million in 2016, and that amount rose to USD 36.6 million in 2021.
Global Badminton Equipments and Product Market Size By Geography, 2022-2030
- Largest
- Fastest
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Badminton Equipment and Products Market Dynamics
Badminton Equipment and Products Market Drivers
Growing demand for outdoor adventure activities
- As people's interest in recreational activities has grown over the world, including as a complement to their busy lives and a way to reduce stress, sports have become more popular. The market has grown as a result of increased consumer understanding of the value of following safe hiking practices and staying hydrated when participating in activities. Because of their demanding schedules and health concerns, people pick adventure activities like hiking, bicycling, skiing, and trekking to unwind. It is easier for developed and emerging countries to spend more on foreign travel and other expenses due to the improvement in the global economy and growing purchasing power events. Many chances exist to change how e-commerce is viewed as a result of the growing trend of online retailing. Due to the growing customer demand, major companies stand to increase their sales and expand their regional reach significantly.
Increasing participation in badminton
- As more people take up the sport, there is a greater demand for high-quality equipment and products to enhance their court performance. This has led to product design and technology innovation, further boosting the market’s growth. The increasing participation in badminton can be attributed to a number of factors. Firstly, there is a growing awareness of the importance of leading an active and healthy lifestyle, which has increased the number of people taking up sports such as badminton. In addition, badminton is a relatively inexpensive sport compared to other popular sports such as tennis or golf. This makes it more accessible to people from all socio-economic backgrounds, which has contributed to its growing popularity.
Badminton Equipment and Products Market Restraints
Many countries have low levels of sport popularity
- Many ambitious players may have difficulty breaking into the spotlight due to the low popularity of the badminton sport. The lack of understanding about the sport's existence and the lack of information regarding equipment availability restrict the market's growth. Also, the sport's declining popularity is exacerbated by the changing cost of raw materials, which has an impact on the price of badminton equipment such as racquets. In addition, badminton is not widely popular in industrialized or western countries for a variety of reasons. The sport's lack of success compared to other Olympic-winning sports is another element that has caused it to plateau. As a result, one major barrier impeding the expansion of the badminton equipment and product market is the sport's low level of popularity.
High Cost of Advanced Equipment
- The demand for advanced equipment has been increasing with the sport’s growing popularity and the increasing participation of players at all levels. However, the prices of such equipment have also increased, making it difficult for some individuals to afford. The cost of advanced equipment depends on several factors, including the materials used, the design, and the technology incorporated into the product. For instance, rackets made with high-quality materials such as carbon fiber or titanium are more expensive than those made with aluminum or steel. Similarly, rackets with advanced technologies such as aerodynamic frames or vibration dampening systems can cost more than conventional rackets. While advanced equipment offers several benefits, such as improved performance, durability, and comfort, their high cost may deter some players from upgrading their equipment. This can limit the growth of the market, especially in regions with lower purchasing power.
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Badminton Equipment and Products Market Competitive Landscape
Owing to dominance of a selected group of top vendors, the global badminton equipment and products market is consolidated. Because of the fierce competition between these businesses, several cutting-edge products have to be developed and introduced onto the market. New vendors cannot enter the market due to the fierce competition between the major competitors and the introduction of so many cutting-edge items.
Top Players in Badminton Equipment and Products Market
- Yonex Co., Ltd. (Japan)
- Li-Ning (China)
- Victor Sports (Taiwan)
- Babolat (France)
- Wilson Sporting Goods (USA)
- Head (Austria)
- Carlton Sports (UK)
- RSL (Reinforced Shuttlecocks Limited) (UK)
- FZ Forza (Denmark)
- Apacs Sports (Malaysia)
- Pro Kennex (Taiwan)
- Ashaway Line & Twine Mfg. Co. (USA)
- Nivia Sports (India)
- Cosco (India)
- Silver's (India)
- Decathlon (France)
- Mizuno Corporation (Japan)
- Gosen Co., Ltd. (Japan)
- Yumo (China)
- Kason (China)
Badminton Equipment and Products Market Recent Developments
- In October 2022, Power Cushion Aerus Z badminton shoes were introduced by Yonex Co., LTD. The POWER CUSHION AERUS X is a lightweight, comfortable model with few functions.
- In October 2022, Babolat announced the release of two new badminton racquets, the EVO AERO and EVO AERO LIGHT, which offer easy power, comfort, and greater spin. Those who prefer entertaining, lively games over intense, competitive battles should use Babolat EVO racquets.
- In June 2022, The COMFORT Z series, a favourite of badminton legend Lin Dan, was re-announced by Yonex Co., LTD.
- In June 2021, the badminton equipment company Li-Ning announced a new partnership with the Badminton World Federation (BWF) to become the official equipment sponsor of the BWF World Tour Finals. The partnership is aimed at promoting the Li-Ning brand and increasing its global presence.
Badminton Equipment and Products Key Market Trends
- Introduction of smart badminton products: The introduction of smart badminton products is driven by technological advancements and the growing demand for products that offer a competitive edge. The sensors in these products use data analytics to give players insights into their performance, such as their swing speed and impact points on the racket. This data can help players identify areas for improvement and adjust their technique accordingly. In addition to providing performance metrics, smart badminton products also offer other features such as Bluetooth connectivity, real-time coaching, and video analysis. Some products also come with companion apps that allow players to track their progress over time and compare their performance with other players. The adoption of smart badminton products is still in the early stages, but it is expected to grow in the coming years, as more players become aware of the benefits of using these products. Manufacturers and suppliers are investing in research and development to create more advanced and affordable smart badminton products that cater to the needs of different players.
Badminton Equipment and Products Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global badminton equipment and product market analysis, the market growth is driven by several factors such as the increasing participation in badminton, the popularity of the sport, and the growing demand for advanced equipment. The market includes a wide range of products such as rackets, shuttlecocks, shoes, bags, and accessories, with a mix of global and regional players competing for market share. One of the key drivers of the market is the increasing participation in badminton, which has been fueled by several factors such as the growing awareness about the health benefits of sports, the promotion of badminton by various organizations, and the availability of training and coaching facilities. This has created a significant demand for badminton equipment and products, especially in regions such as Asia, where the sport is particularly popular. However, the market also faces some restraints such as the high cost of advanced equipment, the availability of counterfeit products, limited reach in underdeveloped regions, intense competition, and environmental concerns. Manufacturers and suppliers will need to address these challenges and find innovative solutions to stay competitive in the market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.7 billion |
| Market size value in 2032 | USD 6.25 billion |
| Growth Rate | 6.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Badminton Equipment and Products Market Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Badminton Equipment and Products Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Badminton Equipment and Products Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Badminton Equipment and Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Badminton Equipment and Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Badminton Equipment and Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Badminton Equipment and Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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