USD 8.36 billion
Baby Carrier Market Size, Share, and Growth Analysis
Baby Carrier Market By Type (Buckle, Backpack), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores), By Price Point (Mass, Premium), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30K2065 |
Region:
Global |
Published Date: February, 2025
Pages:
199
|Tables:
91
|Figures:
71
Format -
Baby Carrier Market Insights
Global Baby Carrier Market size was valued at USD 8.36 billion in 2023 and is poised to grow from USD 8.83 billion in 2024 to USD 13.65 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).
The growing numbers of working mothers, who must move around with their children or put them to sleep in different rooms, have given rise to a hike in the demand for baby carrying devices. With this rising demand, there have been a lot of innovative baby carriers, thus resulting in intense competition in the market. Hence, organizations have begun forming strategic alliances, focusing on innovations in the product, or focusing on technological enhancement such as easy-to-use baby carriers for infants with crossable shoulder straps. These developments are turning the consumer preferences and taking the sales growth in baby carrier markets along a new route.
Certified babywearing consultants (people trained to teach the safe and comfy use of baby carriers) boundaries play a major role in the global baby carrier market growth. Such organizations as Babywearing International, which offer education to parents and caregivers on the use of swags and slings, contribute greatly to that boom.
Awareness of the benefits of baby-wearing programs, which include healthy hip development among babies and strengthening emotional ties between parents and children, is expected to increase and, thus, surge demands for baby carrier offerings. Enhanced distribution channels, proper management of the distribution supply chain, and the advent of online shopping channels are additional contributors of the sectoral growth. Further, product innovations that offer versatility and safety coupled with the introduction of eco-friendly materials appeal increasingly to consumers that are environmentally conscious and thus push forward the market.
Furthermore, the market is moving forward, due to good distribution channels and proper supply chain management. Better maternity boutiques coming up, being matched by specialty stores and department stores, is making people turn their heads to these products. With the rising digitization and the available shopping channels online, sourcing for such products has become straightforward and quite an important factor in market growth.
Key Market Attributes
In March 2023, BabyBjörn, a leading Swedish manufacturer of baby products, unveiled new color variations for two of its top-selling products. The Baby Carrier Mini and Bouncer Bliss now also come in fashionable, charming deep purple, for grown-up parents looking for stylish yet functional baby gear. Both materials are made from soft, cushioned cotton to maximise the comfort available to a baby. This is all in accordance with BabyBjörn's commitment to delivering high-quality, beautiful, and ergonomic care items.
In October 2022, Wildbird launched its innovative addition to the product line by a name known for premium baby slings made of linen and accessories and one kind of fabric for the very first time on the market, the Aerial Buckle Carrier, for promoting ease and serene comfort. The carrier offers one of the most comfortable seating positions and is ergonomically designed for any newborn baby that can hold up to 45 lb. It is offering two adjustable sizes to cater to various body shapes, XS-XL and L-4XL, ensuring the most customizable fit for the babywear. The Aerial Buckle Carrier boasts style and functionality, making it the favorite of new parents who emphasize ease and parental comfort.
In July 2022, Ergobaby, a company known for its baby-care collection featuring ergonomic baby carriers and lots of baby accessories, joined forces with e-commerce major AllThingsBaby.com to extend its online footing. In this collaboration, AllThingsBaby.com’s trading platform will act as an outlet to offer some of the finest Ergobaby baby gear, together with an assortment of over 50 international brands. Through this early reach set by AllThingsBaby.com, Ergobaby is thus successful in establishing its digital presence and thus allows parents around the world to access the most innovative as well as trusted baby solutions.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Supermarket/Hypermarket
Fastest Growth
Online
Growth Rate
5.6% CAGR
Global Baby Carrier Market ($ Bn)
Country Share for North America (%)
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Baby Carrier Market Segments Analysis
Global Baby Carrier Market is segmented by Type, Distribution Channel, Price Point and region. Based on Type, the market is segmented into Buckle, Backpack, Sling, Soft Structured Carriers and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores and Online. Based on Price Point, the market is segmented into Mass and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis By Type
As per the 2024 global baby carrier market analysis, the buckle segment became the highest in the market having a share in revenue of almost 50.6%. This is because of the following variables that are being intended towards growth: product features such as convenience features making the use straightforward doing away with the wrapping and tying problems, safety extended such as adjustable straps, ergonomic designs, and secure buckles increasing the surety among parents to use this product, innovations have made more versatile options for parents showing different positions in carrying, for example front-inward, front-outward, back carry, and hips which includes more possible activities when using this product such as hiking, cycling and other activities.
The sling segment is projected to grow at the highest rate with a CAGR of 5.8% from 2025 to 2032. Parents and children tend to be more emotionally attached since they engage in close body contact after using the product owing to its affordability compared to its alternatives as well as innovative designs and materials that are more comfortable in terms of breathing and stylish. Eco-friendly fabric materials speak to the consumer on their consciousness towards the environment. Such factors indeed are anticipated to vastly grow in the market in the coming years.
Analysis By Distribution Channel
Based on the 2024 global baby carrier market forecast, the supermarket/hypermarket segment entirely conquered the market. Demographic factors affecting distribution channels and the brand loyalty of various supermarket/hypermarket chains have earned them consumer trust. Their trust has gotten transferred to infant products purchased out from these chain outlets. Innovative marketing techniques adopted by supermarkets and hypermarkets, especially during important seasons such as back-to-school periods and vacations, have fueled this growth. During these times, anticipatory shopping for various needs attracts families to specific products. Their ability to offer in-store promotions, bundled deals, and hands-on product experiences has fueled their continued success.
On the other hand, the scope for the online distribution channel shall fastest widen during the period from 2025 to 2032. This is mainly because of a growing number of people getting access to the internet-influenced buying decisions through social media. With time, customers are increasingly drawn to e-commerce for convenience, larger choices, and comparative pricing. On top of that, the rise in technology integration and growing popularity towards mobile commerce has given much efficiency to online shopping with smooth transactions and specific personalized recommendations. Besides that, a rapidly rising competitive environment for online gift shops is becoming conducive to cost leadership, product diversification, and improved delivery services, making online markets a complementary driver of growth in the global baby carrier industry.
Global Baby Carrier Market By Distribution Channel
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Baby Carrier Market Regional Insights
The North American baby carrier market accounted for a revenue share of almost 37.0% in 2024 and has gained significant growth as consumers are increasingly becoming aware of the benefits of babywearing. This awareness is building up consumers' willingness to spend on ergonomic and stylish carriers that match fashion trends even more. The increased popularity of e-commerce platforms has also been a major factor in revolutionizing the market by offering different varieties of products. Comfort, convenience, and aesthetic appeal are a concern for parents in the region, which has led manufacturers to the advent of new designs. That has also been aided by digital marketing strategies employed by retailers in this region to further boost the growth of the market.
In North America, specifically the U.S. baby carrier market, innovations in product design by homegrown firms have continued to drive both sales and market growth. Brands are introducing multifunctional carriers that allow for adjustable seating positions, modular components, and convertible features so that modern needs of parents are further valued. In addition, changing parenting philosophies with the emphasis on attachment parenting and emotional bonding have opened the market for skin-to-skin contact products. Consequently, American parents have begun to prefer ergonomic, stylish, and multifunctional baby carriers, thus ensuring sustained growth in the market for the country.
In 2024, a lucrative baby carrier market with strong involvement in consumer engagement owing to social media trends emerged in Europe. Parenting influencers and online communities have created a way to change the buying decision path by showcasing the benefits that babywearing brings about. The well-established system of retailing across the region has provided an extended array of products with premium customer services, thereby escalating sales. Safety and health concerns among parents have further heightened the demand, with consumers increasingly becoming interested in acquiring ergonomic, durable, and certified-safe baby carriers to ensure comfort and safety for their babies.
In Asia-Pacific, the baby carrier market is predicted to grow faster than other regions with a CAGR of 5.5% for the forecast years (2025-2032). This growth is fuelled by factors such as increasing birth rates in China and India and growing urbanization, which has modified consumer lifestyles. The demand for innovative, ergonomic, and multifunctional baby carriers is increasing as parenting grows modern by the day. Further, manufacturers are striving to launch affordable yet high-quality designs catering to the growing middle-class population of the region. All these factors will add on to market growth in Asia Pacific.
The baby carrier market in Latin America is expected to gain substantial growth over the projected period. The growth is being fueled by urbanization, rising disposable income, and the change in consumer preferences towards high-end segments of baby products. Moreover, enhanced awareness of babywearing benefits, which promote better bonding between the parent and child and mobility of caregivers, is going to increase demand in the market. Social media trends along with digital marketing have been playing an important role in the formation of consumer preferences. With the increasing penetration of global brands into the region and local manufacturers coming with affordable yet quality products, the market is expected to grow consistently.
Global Baby Carrier Market By Geography
- Largest
- Fastest
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Baby Carrier Market Dynamics
Drivers
Growing Awareness Among People Regarding the Benefits of Babywearing
- Over time, the benefits of babywearing such as improved connection between parent and child, hands-free convenience, and physical ergonomics become generally accepted into the minds of parents across the globe. Baby products presently most in demand are wise baby carriers that are safe, adaptable, and comfortable. Parenting tasks include shopping for such high-quality baby carriers for babies and toddlers made or been suggested mostly by social parental influencers according to medical experts promoting skin-to-skin contact.
Sorting Services for Growing E-Commerce and Digital Marketing
- E-commerce has well boosted the baby carrier market growth by making a greater assortment of products available from any part of the world. Online shopping websites help guide customer's purchase decisions primarily on the product alternatives, attractive price competitors, and customer reviews. Advertising by viral influencers, attractive offers coupled with well-targeted digital marketing strategies, have all thrust sales through online channels, assisting companies in reaching wider audiences over diverse geographical areas.
Restraints
High Costs of Premium Baby Carriers
- Cost is one major prohibitive factor, high price high-end ergonomic baby carriers, especially for developing countries where people are price conscious. Many parents could replace the multifunctional, expensive design with cheap alternatives or traditional babywearing methods. Even supply chain disruptions and import tariffs would further hike up retail costs and price these carriers beyond the reach of middle- and low-income families in developing nations.
Safety Issue and Compliance
- The strict safety rules and need for product compliance have introduced serious challenges to many manufacturers. Most parents are now discouraged to adopt baby carriers due to apprehension about choking asphyxiation, recalls of products, and poor posture support. More so, noncompliance to certification requirements such as ASTM (U.S.), EN (Europe), or ISO safety regulations may affect a brand's goodwill and customer trust because of these legal issues and denial of access to the market.
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Baby Carrier Market Competitive Landscape
The global baby carrier market is majorly characterized by key players such as Blue Box Company, ErgoBaby, Lalbu, and Beco, among others. Companies in this market are striving to increase their customer base to edge out competition in the market. Therefore, the main players have taken various strategic actions such as merger and acquisition activities and forging partnerships with other major firms.
Top Player’s Company Profile
- BabyBjorn AB (Sweden)
- Ergobaby Inc. (USA)
- Goodbaby International Holdings Limited (China)
- Artsana Group (Italy)
- Infantino LLC (USA)
- Tula Baby Carriers (USA)
- Beco Baby Carrier Inc. (USA)
- Baby K’tan LLC (USA)
- Moby Wrap Inc. (USA)
- Boba Inc. (USA)
- Chicco (Italy)
- Stokke AS (Norway)
- Phil & Teds (New Zealand)
- Mountain Buggy (New Zealand)
- Manduca (Germany)
- Hoppediz GmbH (Germany)
- Onya Baby Inc. (USA)
- Pognae (South Korea)
Recent Developments
- April 2024: Rebelstork entered into a strategic partnership with Ergobaby, an industry leader. This partnership entails the launch of new products from The ReLuvable Collective and is destined to expand the market for both companies while aiding joint efforts toward environmental issues.
- April 2021: Ergobaby, a leading baby care company, debuted the Tula Linen Baby Carrier. This special type of hand carrier is made from French Flax and combed cotton. Due to this cotton type, it has a unique texture and look along with a solid color design. On the positive side, the fabric is plant-based and naturally hypoallergenic and breathable, fit for warmer climates.
- March 2021: Baby K'tan, the leading producer of baby products, partnered with HEIQ Materials Swiss AG, a Swedish supplier of materials, to launch a new version of baby holder combining advanced fabric containing V-Block Antimicrobial technology.
Baby Carrier Key Market Trends
- Increasing Demand for Sustainable Ergonomically Designed Infant Carriers: Using ergonomically designed baby carriers with improved lumbar support, adjustive seating positions, and weight redistribution have almost transformed the kinds of carriers under use against all form of pains from young to caregivers. Presently, many people are interested in sustainable and environmental materials such as hemp, organic cotton, and recycled textiles. These would force companies to switch to sustainable methods of production and ethical sourcing; hence, it matches the introduction of an environmentally friendly concept that is taking root globally.
- Technology Usage in Infant Carriers: Now a different advanced baby carrier will increasingly become a smart feature in baby carriers just to appeal to the tech-savvy parents. The coming up of things such as temperature sensors, heartbeat monitors, and Bluetooth safety alarms-cum-infant carriers will help ease hard times for parents by improving the comfort level for babies. Manufacturers focus on developing materials such as lightweight, moisture-wicking, and breathable fabrics in a bid to improve familiarity of use in different climatic conditions and thus making babywearing more comfortable for different lifestyles.
Baby Carrier Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global baby carrier market outlook is steadily changing because of increased e-commerce penetration, growing parental awareness, and shifting consumer preferences for ergonomic and multifunctional designs. Even though North America dominates the market, Asia Pacific is predicted to develop at the fastest rate due to higher birth rates and urbanization. The supermarket/hypermarket segment remains the main distribution channel, despite the growing popularity of online retail. Advances like sustainable materials and smart technology integration are influencing future trends, while challenges such as high costs and tight safety regulations still persist. The sector is still competitive overall, with companies focusing on product differentiation and digital marketing strategies.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 8.36 billion |
| Market size value in Carr | USD 13.65 billion |
| Growth Rate | 5.6% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Baby Carrier Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Baby Carrier Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Baby Carrier Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Baby Carrier Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Baby Carrier Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Baby Carrier Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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