Augmented Analytics Market Trends

Global Augmented Analytics Market size was valued at USD 8.95 Billion in 2023 and is poised to grow from USD 11.66 Billion in 2024 to USD 91.46 Billion by 2032, growing at a CAGR of 29.4% in the forecast period (2025-2032).

The global augmented analytics industry is highly competitive, driven by the rapid adoption of AI, machine learning, and natural language processing technologies to enhance data analysis and decision-making. Leading companies such as Microsoft, IBM, SAS Institute, Tableau (Salesforce) and others dominate the market, offering complex analytics systems that use advanced algorithms to automate data insights and provide business intelligence like Qlik, Sisense and ThoughtSpot. 'Microsoft Corporation', 'SAS Institute Inc.', 'IBM Corporation', 'Tableau Software (Salesforce)', 'Qlik Technologies Inc.', 'Sisense Inc.', 'Google LLC', 'TIBCO Software Inc.', 'Oracle Corporation', 'Infor (Koch Industries)', 'ThoughtSpot', 'MicroStrategy Incorporated', 'Domo, Inc.', 'SAP SE', 'Amazon Web Services (AWS)'

Digital transformation is reshaping the business operation globally. The growing competition propels the adoption of advanced digital solutions. Moreover, analytics are reshaping the way companies approach data analysis. It has become important for organizations to use valuable insights, make informed decisions, and gain a competitive edge within their respective industries. With the help of advanced analytics tools, these companies are accelerating the global augmented analytics market growth.

Increase in Adoption of Artificial Intelligence, Machine Learning, And Natural Language Processing Technologies: The generation of a massive amount of data and the need to analyze it in real-time have compelled organizations to adopt new technologies, such as AI, ML, and NLP. These technologies have eased the whole process of gathering insights from data. Usually, data analysis was done through graphs and charts. The strategic streamlining and harnessing of these technologies can comprehend huge datasets to generate valuable insights that eventually help develop customized and impactful solutions.

As per augmented analytics market analysis, North America held the largest share in 2024. The rise in digital adoption and growing competition in the region fuels the market growth. Moreover, the region’s capability to adopt new technologies at the earliest, the rise in the amount of digital data, and the increasing number of market players. The market is anticipated to witness a CAGR of 30.9% in the forecast period as the U.S. government is investing in AI and machine learning, creating a favourable environment for the growth of augmented analytics industry. For instance, the Biden administration has launched an AI Talent Surge, aimed at accelerating the hiring of AI professionals across federal agencies. This initiative has resulted in onboarding over 250 AI practitioners to enhance the government's capacity to implement AI technologies effectively, including those related to augmented analytics.